A long long time ago, my 7th grade teacher suggested I catalog the books I read. I quit after a few years and have regretted that decision ever since. It's never too late to start anew. I have a habit of grading books and do so here.
4.06.2017
The Last American CEO, Vines and Cappy - C +
This brief book is about American Motors, the hodgepodge of an auto company composed of Nash, Hudson and Packard, surviving on Rambler when it acquired Jeep in 1970. A hook-up with Renault in the 70's provided it with capital to withstand a series of losses in the 80's and saddled AMC with the Renault Alliance. Before the sub-compact was hurt by warranty costs, it won a Motor Trend Car of the Year award. Joe Cappy was appointed CEO, and while AMC continued to struggle with its Renault automobiles, but began to enjoy success with the Jeep brand. Jeep had caught Chrysler's attention and in 1987, Chrysler purchased AMC. Jeep blossomed under Chrysler and today is the stalwart that continues to prop up the latest iteration of the parent company.
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